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Marketing Analytics

Marketing Data Matters!! Hello, I am Swechya Pokhrel

From digital campaigns to performance insights, I help businesses turn marketing data into smarter growth decisions.

I analyze marketing data to find what works, what wastes money, and what drives growth.

View My Work Read My Blog
Clear data. Confident decisions. Analysis, dashboards & business intelligence
Swechya Pokhrel Data Analyst
Meet Swechya Pokhrel

Transforming complex data into clear, useful insights.

SP

2+

YEARS DIGITAL MARKETING EXPERIENCE

5+

MARKETING CHANNELS ANALYZED

3+

PORTFOLIO ANALYTICS PROJECT

6+

TOOLS & PLATFORMS USED

What I Do

My Services

Data-focused services to help businesses make smarter decisions.

01

Digital Marketing Strategy & Campaign Management

Plan and manage digital marketing campaigns across platforms like Facebook, Instagram, Google, and email to help businesses reach the right audience and generate better results.

02

Campaign Performance Analysis

Analyze Facebook Ads, Instagram Ads, Google Ads, SEO, and email marketing performance to identify strong campaigns, weak areas, and better opportunities.

03

Website & Traffic Analytics

Understand where visitors come from, how they behave on the website, and what stops them from converting into leads or customers.

04

Marketing Dashboard Development

Create simple and clear dashboards that track KPIs like CTR, CPC, CPL, conversion rate, ROAS, leads, and revenue performance.

05

Customer & Lead Behavior Analysis

Study customer actions, lead quality, and conversion patterns to understand which audiences are more valuable for the business.

06

Marketing ROI & Budget Recommendations

Turn campaign and sales data into practical recommendations that help reduce wasted ad spend and improve return on investment.

Featured Work

Featured Projects

Explore selected analytics, dashboard, and reporting projects.

Marketing Campaign ROI Analysis 01
Data Analysis

Marketing Campaign ROI Analysis

A complete marketing analytics portfolio project that analyzes campaign performance, lead quality, revenue impact, ROAS, ROI, and budget efficiency across multiple marketing channels. This project demonstrates how marketing data from different platforms can be cleaned, connected, analyzed, and translated into practical business recommendations.

Excel SQL Python
View case study
Digi Agent GA4 Website Funnel Analytics Project 02
Data Analysis

Digi Agent GA4 Website Funnel Analytics Project

A GA4-style website analytics project analyzing traffic, landing page performance, SEO opportunities, engagement, and lead conversion for Digi Agent using Excel, SQL, and CRM-style data.

Excel SQL GA4
View case study
My Expertise

Skills & Technologies

Tools and technologies I use to collect, analyze, visualize, and present data effectively.

Marketing Analytics

Excel85%
SQL75%
Python65%
Campaign KPI Analysis85%

Marketing Platforms

Meta Ads Manager85%
Google Ads80%
Google Analytics75%
Email Marketing Reports75%

Data Visualization & Report

Power BI70%
Tableau70%
Looker Studio75%
Dashboard Reporting80%

Business & Communication Skills

Data Storytelling85%
Business Recommendations80%
Marketing Strategy80%
Client Communication90%
Testimonials

What Clients Say

★★★★★

Swechya helped us improve our website content and Facebook presence in a clear and professional way. Her support made our IT services easier to understand and helped us build a stronger online presence.

B

Bijay Gyawali

CEO/Founder · Digi Agent Co.

★★★★★

She helped us understand our website performance and enquiry flow better. Her insights helped us improve how students find information and connect with our consultancy services.

A

Aakash Pahari

CEO · Learn World Education Consultancy

★★★★★

Swechya helped us understand how visitors were using our school website and suggested simple improvements to make important information easier to find. Her support helped make the website more clear, useful, and parent-friendly.

B

Bishnu Prasad Gnawali

Vice Principal · Gyanodaya Secondary School

Latest Articles

From My Blog

I Built My First Marketing Analytics Project — And It Changed How I See My Career
Data Analysis

I Built My First Marketing Analytics Project — And It Changed How I See My Career

A personal journey from digital marketing to marketing analytics, where campaign data, CRM leads, and ROI analysis became more than a portfolio project — they became a clear path toward smarter decisions, business growth, and a stronger marketing analyst career.

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I Could Run Facebook Ads, But I Couldn’t Answer a Simple Question
Data Analysis

I Could Run Facebook Ads, But I Couldn’t Answer a Simple Question

Coming from a traditional marketing background, I thought I understood marketing—until digital marketing introduced me to dashboards, campaign reports, and data I did not know how to explain. This blog shares my journey from traditional marketing to digital marketing analytics and how one simple client question helped me realize why making sense of marketing data matters more than ever.

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What’s Next? How to Move From Basic Digital Marketing to Marketing Analytics
Data Analysis

What’s Next? How to Move From Basic Digital Marketing to Marketing Analytics

If you know how to run ads but struggle to explain what the numbers mean for business growth, this blog will help you understand the next step: moving from digital marketing to marketing analytics.

Read article

Let's work together on your next data project

Have a project in mind? I'd love to help you turn data into powerful insights.

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